Diverse product range

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Market leader
As a market leader, Amul enjoys the benefits of economies of scale, which enables it to optimize production costs and maintain competitive prices. Its extensive distribution network and strong brand recognition make it accessible to more consumers across India. Amul’s market leadership is further strengthened by its consistent focus on product innovation and diversification.

It continuously introduces new and relevant products to meet changing consumer preferences, further strengthening its position in the market. Furthermore, its strong relationship with cooperative farmers and commitment to their welfare ensures a steady supply of high-quality milk, a key ingredient for the brand’s success in the dairy industry.

Quality assurance
Second on the list is Amul’s commitment to quality assurance, evident in its stringent quality control france phone number data processes that span every stage of production, from milk procurement to packaging of the final product. This ensures that the products meet the highest safety, hygiene and nutritional standards.

The brand’s adherence to international quality certifications such as ISO 9001 and HACCP (Hazard Analysis and Critical Control Points) demonstrates its commitment to delivering consistent and superior quality products to consumers, thereby reassuring consumers about the reliability and safety of Amul dairy products. They also enhance customer satisfaction and help build long-term trust and loyalty among consumers.


With a diverse product range, Amul is able to cater to the tastes and preferences of the consumers. Whether one is looking for basic dairy products like milk and butter or for delicious treats like ice cream and cheese, it has something for everyone.