deal Audience, And At Least A Dozen Different Ideas That

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Maybe Your Brand Caters To Busy Working Moms. In This Scenario, You'd Probably Want To Create Something They Can Do On The Go Or From A Smartphone App. But If Your Target Market Is Bb Sales Representatives Who Travel Around The Country, The Interactive Brand Experience Could Be Something In Person At A Trade Show. Think About The Different Ways You Can Reach Your I Might Work, Before Narrowing Them Down To One.

Step Two: Decide On A Media Typethe Second Step In The Process Of Building An advertising data Interactive Brand Experience Is Deciding On A Media Type. Again, This Comes Down To Your Target Market And What Resonates Well With Their Lifestyle. Examples Of Options You Can Try Include: Quizzes; Lookbooks; In-app Loyalty Card; Flipbooks; Ebooks; Virtual Meetings Or Shows; Interactive Classes; Exhibits At Local Events.

See The Recurring Element In The List? All Of These Items Include A Way For Someone To Participate In The Experience, Not Just Passively Read Written Text Or Watch A Video. Step Three: Design Your Interactive Experiencenow That You've Come Up With An Idea That Resonates With Your Target Audience And Decided How It Will Be Presented To Them, It's Time To Actually Design Your Interactive Experience.