Options; Choose The “anyone Who Visits

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Afterwards, Follow The Step By Step Below: Click On “website Traffic” To Configure Your My Website” Option (If You Already Have The Installed Pixel, Select “site Traffic”); In The Period Option, Indicate The Evaluation Interval You Have Planned For The Remarketing Campaign On ; Choose The Name Of This Audience, Something That Is Intuitive Enough If You Create Others; Click On “create Audience” And Click “ok” To Continue The Configuration.

If The Pixel Has Not Been Installed Successfully, The Platform Will Alert architect data You And You Will Need To Install It On Your Website. The Next Time You Need To Create A Remarketing Campaign, You Won't Have To Worry About Installing The Pixel Again. You Just Need To Select The “website Traffic” Option Instead Of “anyone Who Visits My Website”. Additionally, You Can Create Remarketing Campaigns Based On: Customer List: Upload A List Of Your Customer Emails That Will Match With Accounts For You To Remarket To; Website Traffic: Create A Remarketing Audience Based On Past Website Visits; App Activity: Remarketing List Based On People Who Interacted With Your App; Develop The Campaign In The Ad Manager There Are Other Tools With Which You Can Create A Remarketing Campaign, But When Using The Campaign Manager On The Platform Itself, You Gain More Effectiveness.

This Way, You Can Reach Your Target Audience In A More Strategic Way. With The Manager, You Can Also: Promote Fan Pages Or Events; Create Advertisements That Appear On The Social Network; Generate Leads; Boost Content; Encourage Likes, Among Other Actions . Of Course, Just Like Initiatives Aimed At Remarketing, All These Actions Must Be Aligned With Your Company's Objectives, Which Includes The Result In Sales.