As mentioned, you can create buyer personas using manual methods or an AI persona generator — like Delve AI! Our AI-powered persona platform takes in your first-party (web analytics, search console) and second-party (competitor intelligence, social media) and then enriches it with 40+ public sources, including VoC data (surveys, reviews, blogs, forums, news channels), to create data-driven personas for your business, competitors, and social media audiences.
Our AI-generated personas address the problems jamaica mobile numbers list associated with traditional or manual personas, like time, high costs, and limited usability. They are created in minutes, are highly cost-effective, and provide rich, actionable insights for various marketing activities, such as LinkedIn audience targeting.
You can generate multiple segments (two to eight) for your B2B and B2B businesses. Each persona segment includes a buyer’s profile photo, name, age, gender, location, education, job profile, bio, and a quote summarizing their key objective. Furthermore, the PROFILE section gives insights into their goals, motivations, jobs to be done, pain points, values, interests, buying barriers, and hobbies.
buyer persona sample
Along with this information, the PERSONA DETAILS card shows you:
Lifestyle (marital status, house ownership, vehicle type, no. of pets, no. of kids, etc)
Values, interests, and hobbies
TV shows and books
Favorite shopping websites
News sources, social networks, and brands
YouTube channels, podcasts, subreddits, and hashtags
Movies and music, encompassing multiple streaming platforms, genres, and titles
Content types they prefer, like articles, how-to guides, comparisons, and templates
Preferences in terms of news, travel, music, movies, and entertainment
Products, services, and tools they use or want to use/purchase
Places and events most likely to visit or attend
Industry-specific insights or keywords related to their specific industry
The USER DISTRIBUTION tab further addresses key questions about your target audience, including their demographics (age, gender, language, job profile), locations (city, region, country), and interests. It offers insights into who they are, how they engage, where they’re located, when they interact with you, and what drives their actions.
Furthermore, you get detailed insights into user behavioral patterns, like their actions, intent, and decision-making process within each audience segment. You can also explore traffic acquisition channels and keywords, including organic and paid sources.
SAMPLE JOURNEYS looks into the total number of visitors, their sessions, page views, conversions, and the decision-making stage they are in. This allows you to analyze individual user journeys for e-commerce/B2C websites or organization journeys for B2B sites, helping pinpoint drop-off points to improve user experiences. Decision phase labels for each journey step provide clarity on where users are in their decision-making process, whether they are exploring, evaluating, or ready to convert.
user journey sample
The decision phase refers to the stage in a buyer’s journey where they make final choices, leading to conversions and sales. This knowledge is essential for understanding and optimizing different stages of the customer journey.
Try our AI-powered persona generator
Try our AI-powered persona generator
Gain a deeper understanding of your digital customers and build better buyer personas with Delve AI.
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Combining Buyer Personas with LinkedIn Advertising
You need to use LinkedIn Campaign Manager to create an ad on LinkedIn. To get started, choose an objective (awareness, consideration, or conversion), select audience targeting criteria, pick an ad format, set a budget, and monitor your campaign performance after it is launched.
The tool provides robust targeting options and various advertising formats that can be aligned with your buyer personas.