The Psychology Behind Telemarketing Scripts

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So why are so many email marketers still stuck in personalization ? Why are we still thinking of personalization as just using someone’s first name in the subject line? We’re working with one of the most flexible, testable and customizable marketing channels on the planet . It should be considered as one of the basics of email marketing . Personalizing a subject line like this is a good start, but there’s way more you can do . Part of the reason we’re hanging back may be because we know that adding a first name to a subject line now and again is likely to lift open rates .


It’s also fairly easy to add that first name . And it’s data most of afghanistan email list us have . Why not do it?Getresponse email creatorwell, because in some cases, personalizing the subject line can actually hurt results . That’s what we found when we analyzed the data in the email marketing benchmarks report . Emails that contained a personalized element in the subject line saw lower opens and fewer clicks .So, what’s a marketer to do? Not personal at all?No . You should definitely keep personalizing .


But it’s time to try something more creative than the first name in the subject line . There are all sorts of personalization tricks you can apply to your emails . The ones I’ve picked for this blog post don’t require fancy information merges . You don’t need peoples’ past order histories or download records to do anything I’ll describe here . Just by “borrowing” a few ideas from some cool emails I’ve come across, I think we can get you thinking outside the subject line .