Tips for creating order confirmation emails

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All you’ll do with UGC is feature content created by your users. This could be reviews, photos, or even social media posts that you’ll add to your email campaigns. See this example from Buoy: Email Marketing trends example introducing new electrolyte rescue drops by Buoy. Source In another example, Elf Cosmetics includes a TikTok UGC alongside written customer reviews to liven up their email campaign and maximize social proof. This strategy is awesome because of users agree that visual UGC can influence them to take action.

Email Marketing trends showcasing different uganda telegram database personalization strategies used by marketers. Source Another great way to apply UGC is through customer success stories. This can be used when you want to go big on promoting a particular product. Here’s an example from The Man Shake: Source You can use UGC in re-engagement marketing emails and regular newsletters. Try running giveaway campaigns like Gussi below to encourage users to share their content.

Email Marketing trends example promoting a Gussi giveaway for a full year's supply of hair care products. Source Also, after customers have bought a product, you can send a UGC-embedded email and nudge new shoppers to share their own feedback. Hyper-personalization with niche content Hyper-personalized niche content is one of the email marketing trends you shouldn’t ignore. Salesforce reports that of marketers use personalized email campaigns to reach their audience.