Lead Client Strategy Manager at Out of Cloud

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Tip 6: Don't buy contact databases
In 2024, the trend is towards personal communications, unique offers for each user, so working with purchased databases is ineffective.

Processing contacts from purchased databases is a waste of time and money, because these databases have already been “burned out” by other developers.

Love Yezhova
Love Yezhova
Tip 7: Choose an advertising platform according to the size of the project
Nikita Kalashnikov, founder of the DataFuel agency, told how to choose advertising platforms to reduce the cost of a target lead: "Large projects are suited to channels where you can present a large amount of content: videos, pictures. With their help, you can convey the value of a certain residential complex, show all the advantages through emotions. Therefore, I recommend using VKontakte and seeding in Telegram.

For smaller projects, contextual advertising and advertising in Telegram are suitable."

Tip 8: Add online transactions for user convenience
Many companies are now introducing an online transaction format so that potential buyers can choose the most convenient option for themselves.

The funnel with online deals looks like this:

visiting the site,
leaving contact,
online meeting with the manager,
conclusion of an electronic contract,
completing an online transaction.
Tip 9: Establish interaction between departments within the company
To make the CRM marketing channel even more effective and turn usa email list it into a full-fledged CVM marketing, it is necessary to establish close interaction with other departments in the company.

For example:

with a contact center to collect customer pain points and needs;
with the analytics department to form new segments for sales;
with the Data Science department to translate regular communications into model work;
with partners to collect additional information about clients and work primarily with target leads.
These collaborations will help create personalized offers depending on where the client came from: from which channel, with which offer.

Denis Golubochkin
Denis Golubochkin
Head of CRM Marketing at Samolet Group
If you are also experiencing a decline in demand, please contact the Carrot quest growth team