Telegram Ads Advertising Guide: How to Set It Up and Who It’s For

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What you need to know and be able to do to work with Telegram Ads
To test Telegram Ads and launch your first ad, a basic understanding of how the platform works will be enough. This is what we will provide in this article. Here is what you need to learn:

Telegram policy to follow moderation rules;
audience needs and preferences;
ability to write short texts without direct calls to action;
key advertising campaign metrics to evaluate the effectiveness of your ads;
Basic English or page translation function, as this is the language of the advertising account.
To manage your Telegram Ads ads at an advanced level, you need more:

ability to develop an attraction strategy and content based on an understanding of the customer journey;
ability to work with third-party analytical systems to track traffic;
using surveys and quizzes to increase engagement within Telegram;
creation of bots for sales and communication with clients;
the ability to select advertising channels based on the profile of the target audience and potential buyers;
studying successful cases and adapting market experience to your goals in this channel.
What is Telegram Ads
Telegram Ads is a tool for setting up advertising in the Telegram messenger. This is the only service for launching official advertising campaigns in Telegram.

Telegram ads are placed under the latest message in Telegram austria email list channels and consist of short text without images. This format is less annoying to users and fits better with the overall content of the channel, unlike ads in the form of separate posts.

Telegram Ads Example
Example of an advertisement in a Telegram channel
To make people respond better to advertisements in Telegram Ads, the messenger adds new tools. For example, you can add a channel avatar, a picture or emoji to the advertisement banners and change the background of the advertisement. All these visual details increase CTR — conversion into clicks from impressions, that is, subscribers notice the advertisement and click on it.

Portrait of Telegram audience in 2024
Telegram continues to be popular among educated professionals, especially in the IT and marketing fields. The user structure has remained virtually unchanged over the past five years: the majority are company employees, although the share of those who work for themselves has grown from 14% to 17% since 2021.

The messenger is gaining momentum: users spend more time here. If earlier the average usage time was 22 minutes a day, now it is already 40 minutes.

The audience's interests remain the same: news, political events, and blogs of famous people are still in demand. However, a new trend has emerged: more and more people read the microblogs of their friends: their share has grown from 25% in 2019 to 45%.