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This relationship of closeness and trust turns into loyalty to the brand. For the brand, loyalty represents more sales through repurchases and product recommendations by the customer, who becomes a promoter. But, for the customer, there are also benefits — having a trusted brand that understands their tastes also facilitates consumption choices.Increase conversionsby improving the customer experience, facilitating decision-making and increasing customer loyalty, it is clear : personalized marketing is powerful for increasing sales and conversions.

the results that personalization brings? A study by hubspot bc data thailand user list showed that the use of personalized ctas generated % more conversions than a standardized call. Personalized marketingsource: hubspotanother interesting fact: according to a survey by epsilon marketing, % of consumers are more likely to buy from a company that offers experiences personalized.

In the graph below, for example, you can see this trend in several online sales markets and how well they are delivering these experiences: personalized marketing source: epsilon brands perform great personalized marketing actions and, in practice, what can be done in personalized marketing ? To answer this question, we brought here the example of successful brands that know very well how to personalize their marketing strategies and get the best results from it.