If that person later converts offline—by purchasing

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See how OCT works for each of them: Click conversionsIn Google Ads, the tool assigns a unique ID called GCLID (Google Click Identifier) ​​every time a person arrives on your website from a Google ad. The GCLID is then saved in the company's CRM. To better understand what this parameter is and why it is essential, let's look at Google's own definition: “Google's click ID, the GCLID, is a parameter transmitted in the URL of clicks on an ad, to identify the campaign and other attributes of the click associated with the ad for ad tracking and campaign attribution purposes.

In Google Ads, it's triggered when you turn on the auto-tagging gambling data indonesia user list setting. It is required for conversion tracking on the Google Ads website and is also used to link data between Google Ads and Google Analytics. It can also be used in conjunction with features like offline conversion tracking.” Your job in the OCT strategy is to save this ID along with any other information you've collected from the person who clicked on your ad.

an item in your store, for example—you send the GCLID back to Google Ads along with details about the type of conversion and when it happened. Google Ads then records this data so you can track which ads are generating offline leads and sales. Call ConversionsGoogle Ads also offers the option to import call conversion data into Google Ads.