As mentioned above, emails have a number of technical limitations. To eliminate the possibility of executing malicious code, all JavaScript scripts and even external CSS files are forcibly disabled here.
The most you can embed in an email is simple links.
For this reason, only the following approaches can be used to create online surveys using emails:
Calculating statistics of clicks on links inside a letter (no external survey services required). The simplest and most accessible method, but requires some technical knowledge and a receiving site.
Using built-in surveys (due to technical limitations, only surveys russia phone number data of certain types are supported, in fact, this is a slightly reworked first option, not all mailing services have this functionality ).
Using dynamic AMP emails (not supported by all mailers, to connect the format you need to meet a number of technical requirements, before sending you need to pass validation, in parallel you need to create a simple version of the email, without dynamic elements).
Using specialized external survey services . In this case, only a link to the survey is embedded in the letter, the client follows it and finds himself inside a fully functional online questionnaire.
Using input forms on corporate websites (instead of complex multi-page websites, you can use single-page landing pages assembled in special constructors ). If the selected CMS system or website constructor does not have tools for conducting surveys, then the latter can again be integrated using specialized services. The survey procedure will look like this: the client follows the link from the letter, gets to the website/landing page, and the survey will be embedded inside the target page.
Using UTM tags and an external CRM system . When a user clicks on a link in a letter, special parameters are transmitted along with the URL, such as the client ID, response, etc. This data is analyzed by the CRM system and entered into a special database. More about web hooks .
The simplest approaches are: passing parameters in links from a letter, as well as specialized services for conducting surveys . Therefore, we will dwell on them in more detail.