What services will help determine the conversion rate of a website

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To measure conversion, it is necessary to set up a full collection of statistics on user behavioral activity. The most effective free tools for this are offered by search engines.

Google Analytics

To use this tool, you need to install a special statistics counter on your site. To track conversions, select the target actions that are most important to you, i.e. set goals. The variety of templates is one of the most important advantages of the service. This allows you to save a lot of time when setting up.

What influences conversion?
There are many factors that influence the conversion germany email list rates of a website to varying degrees. They can be both subjective (changeable) and objective (the website owner cannot influence them).

Objective factors include:

seasonal fluctuations in demand;
need for goods/services;
level of competition;
type of product or service.
They all depend on the specifics of the business niche and the target audience. It is still possible to influence some of them, but it will take a lot of effort, time and resources.

Subjective factors:

website quality;
product cost;
the degree of interest of the attracted visitors;
brand trust and recognition.
The latter, in turn, are divided into internal and external. More details about each type are below.

External factors
Basically, it's how well you use your channels to attract traffic. The most engaged users you've managed to attract translate into higher conversion rates.

Given the specifics and diversity of methods for attracting clients online, it is considered normal when the conversion rate for different channels takes on non-identical values. For example, the most active visitors click on commercial queries from search. Those who click on an information query are more interested in the content rather than in purchasing.