The Facebook Ads Manager advertising account will help you track the necessary metrics

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Facebook Metrics to Track
To get there, open your Facebook business profile, go to the Ads Manager section and the menu on the left.

Facebook Metrics

Ad impression conversion

This metric shows the likelihood that a user who views an ad will take the desired action.

Audience engagement

By analyzing user reactions, you can evaluate the quality of your ecuador email list Facebook ads and optimize them based on this metric.

Audience reach and contact frequency

The situation with this metric is the same as with Instagram. It is important to monitor the indicator and work on it, attracting the audience and encouraging it to be active.

Quality assessment

This is the attitude of your target audience towards publications. Different reactions and actions of users are taken into account: complaints, reviews, appeals, etc.

Budget spent

You should understand the total amount of money spent on a campaign, ad or ad during the impression period. This will allow you to compare the data with the maximum budget for the period in question.

Analytics on YouTube
YouTube analytics is displayed by the YouTube Analytics service. It is available to all authors. Since February 1, 2021, it is a standalone tool that is not integrated with Google Analytics.

It will help you track statistics for each uploaded video and the channel as a whole. YouTube Analytics contains information about monetization, views, viewer geography, audience growth.

To see the statistics, you need to go to the "Creative Studio" section. In the upper left corner there will be YouTube Analytics.