"There is a discussion going on when drafting by-laws

[tanjimajuha20]

On November 17, during a discussion at the NAT-2022 forum, Dmitry Karpenko, head of the legal department of Viasat Russia, recalled that Article 18.1 of the Law "On Advertising" came into force in September, according to which all advertising on the network must be marked with the word "advertisement" and information about the advertiser. Each advertising material must also be assigned a special identification number.

on assigning such a number croatia cell phone number list . Since the number must be registered in the unified advertising register, we conclude that the advertiser is limiting us, since we cannot place an advertisement until the number is assigned. But following the results of the latest discussion with the FAS and Roskomnadzor, we decided that it is enough for this number to be assigned by the advertising data operator (ADO). We, the distributors of advertising, need to complete contracts with the ADO operators," he said.

A total of seven advertising data operators have been selected: VK, Yandex, Ozon-ORD, ORD-A (Amberdata), Mediascout (MTS), Perviy ORD (VimpelCom), and Lab Razrabotka (Sber). The operators will start accepting data from market participants and will assign identification numbers to creatives. Each market participant can choose an ORD for cooperation. If advertisers, agencies, and platforms do not work with an advertising system operator (ORS), they must register contracts and creatives in their ORD personal accounts manually.

Dmitry Karpenko noted that the cost of ORD FAS services is not regulated, but it is inexpensive - up to 1,000 rubles. "I will sign such an agreement in the near future. These are ridiculous prices that you can easily afford," he explained.

Dmitry Karpenko said that the only thing Roskomnadzor can prosecute for now (since September 1) is the lack of marking.