Elevating Each Stage of the Funnel with Business Messaging

[fathema022796]

This information helps you decide the best entry points (more on these in the next section) and content for your WhatsApp campaign.In terms of campaign goals, WhatsApp’s wide reach makes it perfect for generating leads. It’s also a powerful channel for nurturing prospects at the consideration stage. One-on-one chats with shoppers go a long way toward building their trust in your products and brand.The Bolivian home goods store Multicenter uses WhatsApp for this purpose. The brand’s “Open House” campaigns for major holidays, like Black Friday and Oktoberfest, encourage shoppers to start a chat with an agent about their products.

“Through WhatsApp, we can provide personal attention that gives Belize whatsapp list customers the confidence to move forward with big-ticket purchases at a broader scale,” said Multicenter’s Customer Service Operations Coordinator, Wilson Salomón Rojas Jimenez.As you set your WhatsApp campaign goals and audience, consider checking out our resource.” It breaks down how brands can use business messaging campaigns to engage shoppers all across the customer journey.Person sitting by window in home while chatting with a business on their phone via WhatsAppEstablish your entry pointsWith a goal and audience established, it’s time to consider the campaign’s entry point — the online and offline portals that lead shoppers to a WhatsApp chat with your brand.

These points could be anything from your site’s “Chat with us!” button to a QR code on product packaging.This step is so important because potential customers may not realize your company is on WhatsApp. An entry point makes it clear that they can chat with your brand. And chances are, many shoppers will be open to starting a conversation because they’re already comfortable using WhatsApp.There are no “good” or “bad” entry points — you just have to consider which ones make the most sense for your audiences and campaign goals. A product label QR code that leads to WhatsApp will work for engaging existing customers but it likely won’t help bring in new leads.