Create content to sell for you

[rifat28dddd]

Helpful resource: How to Craft a Killer Intro Presentation



In the modern area, the best salespeople are the ones who see selling as a genuine way to help other people. And genuinely helping is an act of kindness that never makes you feel gross or sleazy. So if you’ve learned something valuable during the course building your business, delivering amazing virtual presentations, or solving a key challenge for your target customers, why not help others by sharing? With all the incredible (and in most cases, free) technology available to us today, memorializing your insights in a simple blog post or helpful photo or video has never been easier.

As I’ve mentioned in the past, helpful content can act as panama telegram data a lightning rod, connecting you with an audience of like-minded customers. It helps you build a community for your solution at scale. The trick when it comes to creating content is for it to actually be helpful. Your content should add legitimate value to your target audience without feeling like a commercial for your product or a thinly veiled product pitch.

Back at Salesforce, our teams did this consistently for the small business segment we serviced. After all, even though we were a 16-year-old, $8B company at the time, we were once small and had learned some key lessons along the way (and our customers wanted to know what they were!). Amazing companies like Hubspot are equally known for the extensive value their free, online resources provide. And it shouldn’t surprise you to learn that my book, blog and YouTube channel serve the same purpose for me.

Looking for an easy way to get started? Simply write down some of the key lessons you’ve learned along your journey and share them with your audience. For example,

have you seen clients consistently stumble on the same issues as they implement a solution like yours?
Do you have insightful tips to help people get started along a difficult path?
Do you have data or other compelling evidence that may cause your audience to rethink their current approach to something?
From there, craft bite-sized messages or pieces of content to share your wisdom on as many channels as you can.