E-Book
This is one of the most popular types, with 27.7% of all marketers using thailand mobile database an e-book as a lead magnet. E-books can be a great lead magnet because they convey content value to customers and build your brand image as an expert. However, they tend to be a long read that can take up to an hour, which few audiences may have time for. Adding to the popularity of this form of customer acquisition, many people’s email inboxes contain e-books or guides that have never been read.
Newsletter
An alternative to an e-book that, unread, gets lost in the inbox among other emails, can be an educational newsletter sent every so often. This will keep you in touch with potential customers and increase the likelihood that the content you create will be read and used. If you want a lead magnet to really work and increase your sales, make sure you offer the value your potential customer expects. A user who expected high-quality material, after receiving a lead magnet that vaguely covers a specific topic, may think that you do not have the necessary knowledge.
Webinars
An effective form of outreach that can replace an e-book is webinars, which are also among the most popular lead magnets, with nearly 25% of marketers using them. Due to their interactivity and condensed form, a webinar is an ideal lead magnet that will provide value to the recipient in the form of free knowledge and help you build a reputation as an expert.