Section Internal optimization and website promotion

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Viewing depth – indicates how many pages users view on average during 1 visit. Using this indicator, you can evaluate how convenient and interesting it is for visitors to be on the site. Viewing depth depends on the attractiveness of the content, readability, usability, etc. It is believed that the indicator should ideally be higher than 3, but this is not a mandatory condition.

Visit duration – average time spent on the site. This parameter is considered as an additional one to the viewing depth (see above). There are no arbitrary norms here – everything depends on the subject and niche of the site. An entertaining article can be read for hours; to order dog food on a specialized site, a couple of minutes will be enough.

Bounce rate is the number of people who instantly left the site. This usually happens due to irrelevance: the user googled one thing and opened something completely different. The indicator is taken into account paraguay email list by search algorithms: the fewer bounces, the closer the site is to the top. In order for the resource to be shown only to interested users, it is necessary to work on SEO optimization. The optimal bounce rate is up to 25% or less.

Here is a report on the SEO work done within the site: compiling a semantic core, writing optimized articles, adding tags, etc. The graphs show how the actions taken affected the efficiency of the resource.

Section Internal optimization and website promotion

Analysis of website positions
Analysis of website positions

“Total impressions” – the number of times the site pages appear in search results.

“Total clicks” – shows how many times users visited the site.

Average CTR – click-through rate, calculated as the ratio of the number of clicks to the number of impressions.

Average position is the average position your ads appear in search results.