Analyze the results and test new directions

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This was an equally important stage of our work, during which we saw how different audiences react to the display of ads, what users like more and what they like less.

Our experts tested new campaigns, including retargeting and Look a like, which allowed us to formulate recommendations for customer retention.

Our expert's commentary
Personally, I always thought that building materials and factories are more understandable for men, but in the process of working on this project I came to the conclusion that nothing is impossible. At first, it was difficult to compose texts and come up with creative ideas, because you need to understand what details or elements are shown in the photo, you need to describe portugal email list them, draw the banner itself, and a creative one at that. It is even more difficult to sell machines for making tiles and fences, it seemed that no one would buy them on a social network. But we did it.

In such a topic, communication with the client plays an important role, his desire to interact with us, inform about the features of the USP, describe the buyer's portrait in the smallest details, shoot videos, take high-quality photos, tell how and what is called. When the client himself is "burning" with his project, then we want to work even more to give the maximum result.

Drobikova Yulia , Strong Middle targetologist

Analysis of results and testing of new directions

What are the results of the project?
The work we did yielded good results, which means we were on the right track. Many indicators grew, our client had more customers, and the site traffic also increased. Statistics from the advertising account showed that the budget was not wasted. The cost of a transition to the site or profile varied from 3 to 9 cents.