Liz Stephany, Director of Sales & Success at Close, says:

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Kevin Dorsey, Founder of Sales Leadership Accelerator, says in this interview:

The point of the video email is not to get a response. It’s to get the view, and then you can follow up. You want a high view rate, not a high response rate.
To create personalized, scale-friendly videos that connect with prospects:

Make the video relevant to the ICP and its pain points — personalize it like an email. A quality human touch matters more than quantity or speed.
Leverage video templates (to speed up the process) — you can use the same video repeatedly, for example, and only personalize the intro/outro.
A/B test your techniques for optimal click-through rates — try different approaches to see what people respond to, but only change one thing at a time.
Once the prospect has watched the video, pick up the phone and follow up.

Don’t Miss Inbound Lead Opportunities
Engaging new leads quickly capitalizes on buyer interest. Q4 means kuwait telegram data shorter-than-normal attention spans and myriad distractions. The speed-to-lead approach gives you a competitive advantage and cuts through the sales noise.


If we call a day or two after the fact, they don’t know who we are. They don’t remember signing up for a trial. They may have signed up for multiple trials, and now they can’t differentiate us from other tools in the market.

So, we set a goal: Call all new trials within two hours of them signing up.
What happened? It worked. We saw (at the time of writing):

187 percent increase in outbound call duration
53 percent increase in opportunities created
20 percent increase in completed meetings
32 percent increase in won opportunities
20 percent increase in won deal value