Getting your brand right is one of the most important jobs you can do. It’s the first look a potential customer has into who you are, and why they should choose to give you their money or join your classes. Your brand doesn’t need to be complicated, quite the opposite in fact.
The best gymnastics, dance, drama, and sports lebanon rcs data club brands are simple, focusing on one or two values that really matter and making them visible across every area of the organisation.
What is my brand?
Your brand tells your customers and members who you are, and what you believe in. It’s a combination of physical things such as your logo, your uniforms, your website and how your facilities look, alongside things like the way you talk to customers, how you train your staff, and the overall feeling of your organisation.
If you think of the most famous companies in the world, they all have a brand that will tell you all you need to know about them and what they stand for. Apple’s branding makes you think their product is premium and cutting edge, making you trust them when you spend £1,000 on a new phone. The beer makers at BrewDog have worked hard to build a brand that makes them seem edgy, going against the grain of big beer players such as Budweiser or Heineken. Your brand can be seen as a way of communicating to the world and telling them what you do, and why you do it.