This completely depends on your goals. However, the main aim of a customer / member survey is to collect insights. As you receive more feedback about your club or organisation, you can better understand how members feel, and identify new opportunities for services you may not have considered before.
You may be wondering, why should I conduct an official survey when I could ask a couple of people a few questions casually face to face?
Simply put, the opinions of one or a couple morocco rcs data of people can’t always give an accurate representation. The opinions of the club collectively are much more insightful and credible. They give you a glimpse into what your members are feeling and thinking.
Define your survey goal
Your survey goal will be dependent on what you are hoping to get information on.
If you’re a dance school, you may want to ask your customers about their ideas for an end-of-year show. Gymnastics clubs might want to ask for feedback about the times of sessions. The list goes on.
We recommend setting a clear goal then writing questions that will give you the answers you need to get there.
It’s also worth considering the actions you wish to take from your goal. A survey might be designed to find out if there is an appetite for 1-2-1 sessions for specific skills, for instance.