Creating a false reality by producing material in journalistic format

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Children don't know when a commercial isn't real news. This particular format is very persuasive for them and is therefore banned.

6. Devaluation of the authority of parents and guardians
Persuading children to conclude that their parents and guardians do not deserve to be heard and respected in their decisions and rules violates ethics, since they are responsible for the education of children.

7. Tied sale
Making the sale of a product conditional on the purchase of another is already a prohibited practice, regardless of age. So, doing this with children, especially when such a product is said to be a gift, further characterizes the abuse of a children's advertising piece.

Brands that managed to work positively with this audience
Despite so much controversy, there is very good children's advertising, produced bahamas telegram screening responsibly, creating campaigns that allude to intellectual growth and that open the doors to imagination and the children's playful universe.

Some of these pieces are in English and do not have subtitles, but from the images it is already possible to understand the creative concept of each of them.

1. Dream Gap
One campaign can be cited as one of the children's ads that most encouraged girls to be themselves in the future.

2. Hospital
The piece about the power of imagination to help sick children is also an excellent example of how to contribute to a child's education and empowerment.