Google Workspace for luxembourg cell phone number list Nonprofits, which includes free access to Google apps like Gmail, Drive, Calendar, and Meet.
The YouTube for Nonprofits program provides nonprofits with special features on YouTube, such as a donate button.
Google Earth and Maps help users find charities in their area.
Prepare your website for the program
First, make sure your website has Google Analytics installed, and for conversion tracking, check for Google Tag Manager. These tools will drive analytics strategies and give you insight into conversions for the pages that drive visitors to take action most effectively.
Before approving your application, Google will also check a checklist of website quality conditions. Here are some website optimization tips that will increase your chances of getting approved:
Google requires a clear description of the organization, its mission, and its activities on the site. This will be crucial not only for grant approval, but will also increase trust with visitors and help them determine whether their values align with yours.
To be compliant with Google Grant, a nonprofit's website must be secure and reliable. The primary way to do this is to install an SSL certificate . This encrypts any data transmitted on your site. If a user enters payment information to make a donation, their sensitive information will be protected.
Optimize your website's landing pages. Since you're sending traffic to these pages, they need to be checked for health. Page load times should be under three seconds, and the navigation structure should be clear and understandable.
Submit an application to participate in the program
Once your Google for Nonprofits account is approved, you will receive an email. Now you can proceed directly to the application process. Here's what you need to do:
Sign in to your Google for Nonprofits account. Click Get Started under Google Ad Grants.
Follow the link to a special form. It requires you to fill in basic information about the organization's activities, its official name, indicate the URL of the website and your goals for participating in the program. As stated in the instructions, the approximate time to fill out the form is 20 minutes.
Return to the Google for Nonprofits homepage and confirm that you have completed the form. Click the Activate button to submit your completed form for review. Please allow up to 2 business days for your application to be reviewed.
Once your application is approved, you will receive an email. Accept the invitation to the payment profile specified in a separate email.
Important : The daily limit for displaying ads is $329. Within this budget, you can attract about 60 thousand new targeted visitors to the website of a charity or public organization per year.
Set up a Google Ads account
Congratulations, you are now a participant in the Google Grants program! It's time to change the world for the better, but you should start with equally important things. To start using the grant funds, you must set up your first few campaigns. Follow these tips:
Maintain a proper account structure. Each campaign must have at least two ad groups. Each ad group must be tailored precisely to a specific topic and keyword group. However, each ad group must have at least two active ads.
Conduct keyword research. To take full advantage of your Google Grant and Google Ads account, you should use a variety of relevant keywords. To choose the ideal keywords for your campaigns, identify search queries that generate a lot of traffic. You can do this by using the Keyword Quality Assessment tool, which checks the expected click-through rate, ad relevance, and landing page quality.
Use ad extensions. In particular, look at link extensions, which allow you to link to specific parts of your website below your ads. These typically include other pages related to the ad, such as donation pages or volunteer signups.
Monitor Google Grants compliance
Setting up your account and launching your first campaigns is not the end of the story. In your future work, you must ensure that you meet the program requirements, which include:
Account activity: Use your account at least once a month and update it every 90 days to confirm to Google that you are still using grant funding.
Ad Relevance and Geotargeting: Make sure your ads are relevant to your audience by setting up geotargeting settings so Google knows users are getting relevant ads.
Monthly Keyword Evaluation: Google requires a keyword performance report once a month to ensure you are optimizing your keywords for the best results.
The click-through rate is at least 5%. This ensures that your ads are truly useful to users and meet their search intent. Accounts that do not meet this criterion will receive a notification. If the situation is not corrected within two months, the account will be suspended.
No, Google is not evil. It just wants to make sure that program participants are getting meaningful value from their grant money. Failure to comply will result in account deactivation, so it’s important to continually optimize your campaigns and monitor their performance.
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Conclusions
We all know about the effectiveness of contextual advertising through Google Ads. It includes more90%internet users worldwide, and the average click-through rate for ads in the top position is7.94%The realities of non-commercial advertising are much stricter.
According to the 2023 Nonprofit Tech for Good Report,87%non-profit organizations regularly use social networks for promotion. At the same time, 53% of them spend money on advertising in social networks. Few people think about advertising through Google Advertiser, because everyone is afraid of crazy costs and low efficiency. But without proper advertising promotion, non-profit organizations cannot attract the funds necessary to ensure their important work.
Google Grants is a great addition to a charity's overall marketing communications strategy. Google Ads can encourage people to join newsletters, follow the organization on social media, and get involved in charitable initiatives.
Nonprofits may find it difficult to manage their account effectively due to lack of experience in running PPC campaigns, staffing constraints, or time constraints. Sometimes it makes sense to hire a Google Grants expert to manage your account or to turn to specialized agencies.
Don't be afraid of new challenges and changes, because changes are always for the better (and Google understands this like no one else
)!