Here are three examples of this customer acquisition strategy:

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It may take time to build, but this strategy will give you serious dividends for years. By creating content that focuses on the intent behind specific keywords, you can match your audience’s needs in every stage of the customer acquisition funnel and nudge them toward the next stage.

Let’s say you sell eCommerce software. Here’s some info your potential customers could be looking for, and how they map to the funnel:

Top of the funnel: “eCommerce business ideas”
Middle of the funnel: “What is the cheapest way to ship internationally?”
Bottom of the funnel: “Best eCommerce platforms for beauty products”
Companies that answer these questions for their market win that market.

To nail your SEO-focused content, lean on tools and strategies like:

Ahrefs, which lets you analyze your competitors and find panama telegram data gaps in their content so you can stand out in search
Clearscope, to optimize each piece of content for maximum comprehensiveness and relevance
Gated content, AKA using opt-in forms or dedicated landing pages for higher-value content (like templates, checklists, or eBooks) to turn a reader into an email subscriber

Top-of-the-funnel organic traffic is one of Close’s core acquisition channels. For example, our best times to cold call guide is one of many that sits pretty as the top result for this keyword, bringing Close’s name in front of thousands of people regularly and offering a valuable, relevant download (the ideal customer profile kit) to those who sign up.

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Another example is Podia, a course and marketing platform for creators. By targeting bottom-of-the-funnel terms like “Podia vs. Thinkific,” Podia taps into keywords that have lower search volume, but incredibly high intent. Each of these competitor comparison guides wins Podia hundreds of purchase-ready visitors.

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