The Importance of Local SEO

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With a full suite of marketing activities covering a large geography, you may be wondering why local SEO matters. With the right optimization, you can appear at the top of the results when a user searches for information related to your business or goes looking for a local resource to visit.

By being where the customer is looking for information related to your business in your area, you can better serve your community and increase the likelihood of conversion because you will be where the customer needs you.

And while you might think that digital search users rarely visit stores, that’s not true. Here iran email list are some statistics that highlight the importance of spending some time optimizing your local SEO.

Google reports that 46% of all search queries have a local intent
97% of users searched for a local business online
28% of searchers ultimately make a purchase based on search results.
Based on these numbers, you cannot afford to ignore local SEO and should strive to expand your online presence as much as possible. If you want to gain a competitive advantage over other businesses in your area, SEO is of utmost importance.