Referral Sites Traffic

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Analyze your website traffic to see which social media channels are driving the most traffic. You'll see this in the Referral Traffic section. You can also use UTM tracking to see a more detailed picture down to a specific post.

Some social media channels may not focus on links and website traffic. In others, you may see more traffic. The most important thing is to see consistent traffic from sources that generate traffic. You don’t want these numbers to drop, or it could indicate that you’re doing something wrong.

Audience Mood
You’ll need a social media tool to measure this metric. But if you’re doing social listening, you’ll see changes in audience sentiment that will tell you how your audience feels about you and your products. Compare sentiment jamaica email list over time to see if people are becoming more negative or positive about you over time.

Social media chatter can seem like noise. But it doesn’t always have to be. It can give you insight into what people think of you and how well you’re doing at serving and caring for your customers.

Brand mentions
Earning brand mentions is very valuable. It means that someone liked your content or product enough to post about it on their personal social media. This is an organic social media metric because it requires no effort.

These brand mentions can be both positive and negative. Sometimes people will post on social media about their frustrations and dissatisfaction with your business’s processes or interactions. Monitoring brand mentions will help you ensure that you are responding to these messages and addressing the customer’s concerns.