Creating content with experts helps you get backlinks naturally.
When experts help create your content, they usually share and link to it. These quality backlinks help your website rank better on Google.
Host interviews with experts in your niche, presenting them as exclusive insights for your audience. Depending on your content style, these interviews can be blog posts, videos, or podcasts.
For example, MarketerHire, an on-demand hiring platform, hosts us mobile numbers list webinars with marketing leaders. They cover email marketing, scaling paid ads, and hiring fractional talent. The webinars feature experts from leading tech companies.
MarketerHire's Webinars
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These webinars create valuable backlink opportunities when industry publications cover the insights shared.
The links acquired also help drive traffic to their homepage and specialized landing pages for specific roles related to the webinar topics.
Working with industry experts or brands on case studies or success stories can help you build links. You can highlight how their tools or insights have contributed to your growth or vice versa.
These co-created case studies are valuable resources that often result in organic links from collaborators’ sites and establish credibility within your industry.