director
The director is straightforward and focused on his work. Relationships are not important.
When dealing with directors, emphasize short-term interests and appeal to the need to obtain benefits. Briefly describe the primary interests and isolate money-related topics or verifiable benefits.
Recognizing signs of impatience can help. In presentations, use short, bottom-line visuals, ask open-ended questions designed to get the prospect talking, and let the executive take the lead.
To speed up the closing of cases, offer alternatives, handle objections by focusing on facts rather than people, and use goals, results, and urgency to motivate directors to close cases.
Persuaders
Persuaders are extroverted, expressive, and want to be the center of attention.
Approach persuaders informally — name them, listen to their personal information, and use it in the relationship-building process. Avoid formal visuals and PowerPoints — use handouts with recommended information and incorporate it into an unstructured and interesting discussion.
Show personal respect by being candid, even about the panama telegram data weaknesses of the solution. Finally, provide examples of solutions accepted by others whom the persuader respects.
Provide incentives to encourage people to take risks, avoid excessive details, speak to the persuader's dreams, and portray him as a hero.
Create a sense of urgency to help persuade people to buy, but don’t make the ending too obvious. Focus on the next step and use a hypothetical ending by providing ideas for taking action.
analyze
Analytical personalities are record keepers, but don't confuse them with CFOs or controllers. Many executives have analytical skills.
In the sales process, you need to emphasize research. Thoroughly understand the client's situation, present the facts, and prepare alternatives.
Your discussion must be detailed, logical, and low-key. Emphasize the tested, proven, and well-documented aspects of the implementation, and explore issues that may be roadblocks.
For this group of people, your presentation should include visuals, charts, and statistics that they can review. These people will be skeptical and will be especially wary of exaggerated claims.
Ask for sequence—be dramatic and
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