Data IQ: A 10-year history of creating intelligent information

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Data IQ, Qlik's partner company in Argentina, Uruguay and Paraguay, celebrated its first 10 years with a party at the Hipódromo de Palermo, where it brought together more than 200 people, including partners and collaborators. In this article, we review the path and the milestones that allowed Data IQ to become the BI leader on Qlik technology in the region.


Data IQ, the path to leadership
In mid-2006, Mario Riener and Eduardo Heidenreich became Qlik Master Resellers to offer QlikView in Argentina.
In June 2007, with 10 employees, the directors decided to move to new offices at Av. del Libertador 5478. That year, they incorporated Uruguay into their territory.
In 2009, with more than 50 clients in the region, Data IQ consolidated itself and formed a partnership with Mexican businessmen to begin operating in Mexico as a Master Reseller.
The 2011 exchange rate restrictions led them to create colombia number data IQ Uruguay, to sell licenses and support services in Uruguay and Paraguay.
In 2012, they had more than 30 employees and, therefore, needed to expand their offices. They continued their policy of expansion through the network of partners.
That year, they received the Special Partner Award from Qlik. In 2013, Qlik awarded them the Largest Deal – Latam Region award and in 2014 the Most Satisfied Customer – Latam Region Award.
In 2015, Qlik added Qlik Sense to its portfolio, followed by Qlik NPrinting and Qlik Web Connectors. Within this framework, Data IQ formed alliances with Alteryx and Business Geografic to enhance the analytical capacity of its clients with Qlik and incorporated Luis Orozco as General Manager.
In 2016, Data IQ formed an alliance with Carto to continue offering cutting-edge technology to its clients and Claudio Pandolfo joined the team as Consulting Director. That same year, Data IQ was named Latin America Master Reseller of the Year.

A mission that remains alive and growing
Since its inception, Data IQ has had the mission of developing solutions to measure business profitability, and implementing them in a quarter of the time and at half the price, generating twice the value compared to traditional BI solutions. This premise has served as a support and engine to mobilize large projects where results and value contribution to the business were fundamental axes.
The commercial strategy was supported by very good work by partners, who have been joining over the years, mainly in Capital Federal, Buenos Aires, Rosario, Córdoba and Mendoza.
Mario Riener, President of Data IQ, said “Setting up the partner network was not easy, putting a new topic in their portfolio sounds attractive, but it has a cost, and they assumed it.”
Today Data IQ has partners who work with extensive knowledge about what they sell and Qlik in a few years became an important business area of IQ4B, Collaborative, IDimension, Taligent, Consenit, Era BT, Tedear, Monsun, Bluedraft, ASAP, IT Maker, Lempert among other companies.

“Today our partners can demonstrate that they are capable of implementing complex analytical solutions with the simplicity of Qlik. In BI this represents a key differentiation for us” said Eduardo Heidenreich, Vice President of Data IQ.

The celebration and the awards
In a pleasant and cordial celebration, in an impressive setting, Data IQ brought together its collaborators, partners and main clients to celebrate the achievements obtained in its first 10 years of life and to renew energies for the challenges to come.