Example of value ladder

[sumaiyakhatun26]

Let’s discuss the value ladder model using the example of my own business – the digitalk agency.

1) At the magnet stage we offer a whole host of free materials:

e-books ready for download,
recordings of webinars that we organize,
participation in live webinars,
closed, free online conferences that we organize with the help of our specialists.
2) At the activator stage you can order from us:

paid consultations,
one-time training,
conducting a workshop,
audit of selected activities.
This is a service that you can use. It is not overly complicated. You can france rcs data quickly see a specific effect, but it does not bind you to a long-term contract or a long-term relationship. You can taste our quality.

3) Main product:

ongoing, regular marketing consulting,
current marketing service, for example, management of a specific channel (Facebook ads, Google ads, content creation or marketing automation).
4) The maximizer from our perspective is to go deeper and deeper into your business – in addition to channel management, start working on other channels.

We create Google ads for you? It may turn out that in time we will also take over the care of your social media from the content side. Or, for example, in addition to Google ads, we will start advertising on Facebook .



Summary
So as you can see, the products and services value ladder chart has a number of benefits.

From a customer perspective, it allows you to:

minimize the risk of establishing a business relationship with you or that the product I order will not meet my quality standards,
very easy, quick and without much thought to see the quality of these products.
From an entrepreneur's perspective, it allows you to:

increase customer value over time,
turn the customer journey into a fairly predictable process that you can map onto a product and service chart. Then use it to plan your marketing campaigns, remarketing, marketing and sales funnels, and many other activities that you need to perform to prepare a competent and effective marketing plan or marketing strategy.