4 Main characteristics of modern Marketing

[muskanislam44]

Social media , the internet, mobile, and analytics and monitoring tools have changed the entire landscape of today's marketing . Some time ago, sales were still able to control much of the purchasing process within a company. Today, the consumer is the one who controls the modern marketing process, but the organization can guide them along a path that is most interesting to them.

Marketing is largely responsible for the purchasing process in a company, at the moment when the sale begins with marketing management: producing education, building and maintaining engagement with buyers, as well as assisting the sales team in closing deals.

In this post, we will explain the 4 main characteristics of modern marketing. Read on to learn how to implement this type of strategy in your company!

1. Know your customers’ digital body language
Nowadays, it’s not enough to know who your customers are and what they do. It’s essential to find out who they trust and what they do on your business website.

This means you need to understand how consumers ukraine whatsapp data interact with your content , monitor engagement, and uncover their motivations and pain points. You need to learn more about their roles and responsibilities so you can say the right things, at the right time, to the right people.

And, most importantly, you need to find out what influences them, who are the people they trust, so that communication reaches not only customers, but also market influencers.

2. It's social and mobile
With all the data available on the number of social media users and the penetration of mobile devices, it is easy to see why modern marketing urgently needs to be more social and mobile.

More and more people are wanting to access your content and website offerings using their social media accounts. They want to share it with their friends and colleagues. If you want to be successful in this new era of marketing, you need to make your content available in a format that is easier to access via mobile devices and social sharing.

3. It has integrated applications
New apps are changing the way people interact with the world and how brands target their potential customers. The problem with this specialization is that there are many apps that exist in virtual isolation. There needs to be a greater degree of standardization. Apps need to integrate, enabling them to talk to each other and connect.

4. It is aligned with the sales sector
Marketing and sales need to work more closely together than ever before and work toward the same goals. You need to determine how both departments contribute to achieving your company’s goals. This means that marketing must help sales close deals. Marketers need to route more qualified leads, provide more complete profiles of their interests, and help sales engage leads with relevant, quality content.

We call this technique involving marketing and sales vendarketing. This pillar brings several advantages to the company. The main ones are listed below.

4.1 Goals aligned and moving together
Shared goals bring many benefits to modern marketing. The idea is for professionals in both areas to work towards the same goal.

So, if the company wants to increase sales by 20% in a year, for example, the marketing team needs to devise strategies to bring in more leads so that the sales department can close these deals.

The work works like a kind of production line and one starts when the other ends. Therefore, strategies must always go hand in hand.

4.2 Greater possibility of measuring results
When vendarketing is practiced, it becomes easier to identify all the conversion rates of the sales funnel. This is important to identify possible failures and thus outline strategies to correct them in future actions.

The performance of the sales team depends on the leads that marketing generates for the company. Therefore, poor sales performance may be related to failures in marketing actions. The same also happens in reverse, when many leads are generated, but there are few conversions into customers.

4.3 Easier ROI calculation
Another advantage of vendarketing is that it also makes it easier to calculate return on investment (ROI). To determine this value, you need to apply the following formula:

ROI = (gain obtained – investment) / investment

In this case, the ROI calculation must take into account both investments in marketing and in the sales sector, so that a real result is obtained that truly demonstrates the financial return that the company had on each sale.

In general, we can say that to apply vendarketing in a company, it is necessary to first align the teams. Meetings, for example, must be held together.

It is also interesting that, eventually, a team follows the work routine of the other, because knowing what type of approach a marketing campaign has, for example, the sales team will know how to continue the conversation with the customer, adopting the same language.

Modern marketing, in short, is the kind that brings results to companies in a practical way, without requiring a million-dollar investment. It is necessary to always act with perspicacity and thus follow these 4 pillars that we have listed to close new sales.