Webinars that aim to help buyers be better at their jobs
Customer stories that focus on customer success, not just your brand’s role in it
This stage is about proof — proof that your brand knows its stuff, is here to help, and has helped others in the past.
Decision stage: Main course
Your buyer is seated at your table with their napkin tucked into their collar, ready for an entree. Now is the time to bring your solution to the forefront. At this stage, you can be overt about what makes your company the best one to solve this particular problem.
Make your lower funnel content thrilling and filling with these content types:
Case studies that show how, specifically, your solution helped solve your clients’ problems (these can be in article, eBook, blog or video format)
Demo videos that make it clear how your solution works
Social proof like a compilation of customer reviews or algeria telegram data a roundup of social media posts from satisfied customers
One-sheets that highlight features and pricing in an easy-to-share format
This stage is all about persuasion — equipping your audience with enough information to make a purchase decision.
Any B2B marketer worth the title knows that marketing doesn’t stop with a sale. Now it’s time to make sure your buyer is thoroughly satisfied and ready to recommend your brand to others. That means sprinkling in a little sweetness, some memorable experiences to leave a good taste in their mouth.
Offer up a decadent dessert with these content types:
Demos & webinars that aim to help existing customers get the most out of your solution
Community-building on social media and forums, to help customers get to know each other and become brand advocates
Customer stories that highlight how customers in their industry have used your solution, and which upgrades are the most useful
This stage is about passion. You want customers to feel passionate about your brand, full of positive experiences, and ready to write that 5-star review.