Why should you do SEO?

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Algorithmic Penalty
This is much easier to solve than the previous penalty. It is imposed when the algorithm detects that you are breaking the search engine's rules and automatically penalizes you.

Both penalties mean, for example, dropping 10 places in the results ranking.

Paid positioning: SEM
There are two ways to rank high in a search. One is SEO, which is completely organic and free. The other is paying Google to rank you high. We call this SEM (Search Engine Marketing).

These are paid advertising campaigns on search engines. How does it work?

It is an auction where the first portals that offer the most for the keyword are positioned first. This is calculated - in the case of Google - through Google Adwords.

Depending on the demand for the word you are targeting, a price is assigned to it. Based on this price, a bid is established for each click obtained on the link you affiliate with that word.

The more demand there is for the word, the higher the cost.

SEO: Bid on Keywords

For example, a real estate rental and sales company in Latin America could bid on the keyword “rentals in Santiago de Chile.”

Google will consider the demand for this word chiropractor email address and assign it a price. Let's say it's $0.5. If your budget is $40, then every time someone clicks on the ad, $0.5 will be deducted from that budget.

The secret of SEM is to find the words with the highest number of searches, but with the lowest price, in this way you will greatly optimize your budget.


There are many reasons why you should do SEO, and here are the main ones:

Visibility: By doing SEO, you increase the visibility of your website and thus increase the influence and prestige of your brand or product.

Web traffic: As a result of increasing the visibility of your website, you will increase the number of people who enter it daily, which translates into greater possibilities of converting leads.

A step ahead of your competition: SEO will allow you to stay one step ahead of your competition, because potential customers are more likely to choose your site.

You increase your sales: Although this is not immediate, by being better positioned, more people will know what you offer and its added value.

This will increase the number of qualified leads interested in your business, which will ultimately translate into a significant increase in your sales and brand recognition.

Tools to measure SEO
If you have decided to optimize both your content and your website with SEO, we recommend using tools that make your job easier.

We are going to recommend the best ones (many of them provided by Google). With their set you will be able to solve every necessary aspect of this essential task.

Woorank
With this tool you can instantly analyze your website and detect whether it meets the 129 aspects that you must take into account for SEO positioning in search engines.

Keyword Planner
It helps you find keywords and rank them by number of searches. It also offers alternative keywords to help you choose the best ones when writing new content.