Advantages of Live Streaming for Marketing Strategies

[subornaakter20]

According to studies, a large percentage of users say that brands that publish live content generate more trust.

So, as incredible as it may seem, using live video for business can result in huge advantages for the business.

It has been proven that the use of these tools on social platforms greatly increases consumer engagement towards the brand.

Here we tell you the advantages of using crypto email list Live Streaming in your Online Marketing strategy .



More engagement
Making live videos boosts your engagement because it generates more trust among your audiences and, on the other hand, some platforms such as Facebook, Twitter and YouTube “reward”, so to speak, this type of content.

These social platforms prioritize people and brands that use live streams over any other posts.

So to attract customers and increase sales, Live Streaming seems like an excellent alternative.



Increase in conversion rate
Through live broadcasts, leads will be able to see that there are ordinary people like them behind the posts.

Once you gain that trust, it is easier to convince them.

With a live video you can show your users behind the scenes of how your products are made, for example.



Better SEO positioning
By streaming live videos you can improve the positioning of your brand both on its website and on its YouTube channel.

On the other hand, you will increase your web traffic since the better the positioning, the better the visits will be.



Top of Mind
And not only will you position your website, but your brand will also be able to position itself in the minds of your consumers.

Through this type of live content, it is easier to create close relationships between companies and potential clients.



Live Streaming Trends
There are many techniques or ideas that brands have applied to make effective use of the live video tool offered by many social platforms.

Among the most popular trends we find:



Product testing
The best way to demonstrate the quality of the products your brand offers is through a live video.

You will generate more trust among your users and this can translate into more conversions.

It will also increase interaction with the customer by explaining and teaching them how to use the product, thus bringing them closer.



Introduce the company
Many brands have taken advantage of these live broadcasts to publicize their installations or highlight the relevance of their content.



Infotainment
It is a relatively new term but has been used more now with live broadcasts.

It's about offering relevant information but with a fun touch.

The best example is the popular mannequin challenge , with which many brands took advantage of the virality of this challenge to show their employees and company in a humorous and entertaining way.



Live streaming, beyond trends, invites you to be creative. Broadcasting live brand events, concerts, product presentations or conferences are some of the ideas.

The most important thing is to connect with the audience in the most positive way.



How to do Live Streaming?
Many brands have joined this trend of live videos to create creative campaigns in which even users or audiences are the protagonists.

Some of these brands that are doing a great job are listed below.



Marc Jacobs
This world-renowned fashion brand has used Periscope to officially launch its spring-summer 2016 collection.

Not only did users get an exclusive look at the collection, but they also had the opportunity to ask the designers questions live.

On the other hand, this brand is a regular user of Snapchat, a social platform that it uses to give its users glimpses of its events, among other things.



Boohoo
This is another famous fashion brand that carried out a campaign through Facebook Live that became really popular.

Boohoo offered its followers a contest in which they could win different prizes if they answered a few questions assertively.

A countdown and several users competing: these were the ingredients to understand its success. More than 300,000 comments and views were the result of this creative campaign.