But there is also a second risk:

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However, there are two risks associated with this:
Cost Risk of Remarketing
Remarketing groups on LinkedIn are usually small, and their minimum size is 300 people. Of course, there could be more. However, taking into account the costs of individual clicks, it may turn out that it will be difficult for us to, colloquially speaking, "get the group to those three hundred or thousand people."

Not only will such a campaign be displayed rarely, but we will also pay like peanuts for each click. That is, a few, or even a dozen zlotys. I have even seen such remarketing campaigns (and by “seen”, I unfortunately mean that I had to run them myself) that cost around twenty zlotys per click. Yes, those can be the advertising rates on LinkedIn.


The risk is that LinkedIn product ads are not the cheapest either
Users on LinkedIn click on ads less often than on Facebook. The average CTR (click-through morocco rcs data rate) is around 1% and then it is really good (and sometimes even lower).

This means that product advertising, even though it will be directed to a broad target group (as for LinkedIn in Poland), can also be expensive. This in turn means that advertising on LinkedIn will be completely disqualified in our eyes precisely because of the costs.

In the meantime, we can use a completely different maneuver that I recommend to you – a dedicated landing page.