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Write a clear, concise, action-oriented headline that states what the person is going to get, in this case an eBook.
Explain the content offer clearly: You must tell them what they should do, in this case it is “download the free eBook.” And you also have to separate, by point, what the person will find within that content offer.
Include a relevant image, animation or short video that references the topic of the offer. In this case, we include a crown because “content is king.”
The length of the form reflects the value of the content offer: this content offer belongs to the discovery stage of the Buyer's Journey , so the amount of information we ask for is only gmx email list to be able to determine whether this person is a potential customer or not.
Remove the navigation menu and links: Remember to avoid any kind of distraction. Even your logo. If you include it, it should not be clickable on the home page of your website.
Remember the best practices we talked about earlier? If you look closely at this landing page, what do you think is missing? It lacks the social sharing button, of course, this is optional. But according to Hubspot, it is a good practice to include it in order to have the possibility of reaching more prospects.

This is a great example of a high-performing page that doesn't necessarily use all the best practices. Using best practices is like a guide, but every case is different.

If after two weeks your landing page is not converting at a rate of 20% or more, take some time to analyze the page and see what you need to add or remove. You can make small changes so you can evaluate its effectiveness, for example, changing the design, language, length, etc.

[Tweet “If after two weeks, your #LandingPage is not converting at a rate of 20% or more, take some time to analyze the page”]

Platforms to create Landing Page
Now that you know what the perfect landing page should look like and what the best practices are, here are a series of platforms where you can design your landing pages quickly and easily. Let's get started!