Consistency of information

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E-commerce actually allows for this exchange of information between the store and the consumer. In other words, it facilitates real-time communication between the two interested parties. Something that does not happen with other traditional media such as radio, television or newspapers.

E-commerce allows users to ask questions, talk to each other in the comments to exchange experiences, share a certain article on their social networks. In other words, interactivity really is a reality.

When we talk about information consistency healthtrax corporate email list as a characteristic of an eCommerce, it is because there is a lot of information on the Internet about a certain product. Therefore, making comparisons with what the competition has on the part of users is not difficult at all, it does not cost anything and it is of quality.

This gives the consumer the opportunity to make the best choice of what he wants and to be - in most cases - completely sure of his purchase, which reduces the probability of expenses due to returns, but for companies the increase in real competition is drastically increased.

Personalization
One of the main features and advantages of the Internet is that it allows us to send personalized messages to each type of potential client or Buyer Persona .

This translates into a better user experience because the messages they receive are in line with their interests. And it is also a plus for the company because you don't waste time shooting arrows to see what they like or dislike. Instead, you can go directly to them knowing their consumption history.

User rating
Another of the most important features of eCommerce is the issue of ratings and reviews, that is, the stars with which users rate their experience with a certain product or service. These scores generate trust and facilitate the purchase decision.

Books about eCommerce
You are now more aware of what eCommerce is from its birth to what it is today. Now is the time to recommend a series of books that will help you get your ideas off the ground. And without a doubt, they will make you see eCommerce from a much more strategic perspective.