Reasons to Invest in User Experience

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This phrase works on several levels. Times change and we have to adapt, especially in the field of e-commerce and digital marketing .

Shoppers are increasingly turning to mobile devices and conducting transactions this way.

The numbers show that 75% of consumers use insurance leads for seniors mobile devices to make purchases. In fact, 33% of these customers use their tablet or smartphone in the stores themselves.

Studies on the use of applications on iOS and Android confirm that interest in e-commerce and shopping grew by 174%, a figure that increases year after year. This sector was positioned far above social issues, games, weather, travel, among others.

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Business owners see mobile phones as the main gateway to future customer acquisition , so you shouldn't be left out. Between 2013 and 2014, the amount of time people spend using these devices increased considerably.

#2 What happens if you ignore these changes?
When the user makes decisions and infects other users, it is not good to let these transformations pass and continue with your old plan.

You must adapt, modify your objectives, your ways of reaching the public. It is important to understand what customers want in order to offer an appropriate product or service.

The mobile world is taking over, and this can be a very positive thing if you adapt.

To give an example, in less than 10 years Netflix surpassed Blockbuster, and became a catalyst for the online media revolution. If you adapt you can succeed, otherwise you are sure to disappear.

68% of consumers who have a bad experience give up, thinking that no one cares about them.

In this sense, 89% of the users you fail to satisfy buy from a competitor. You don't want your potential customers to go to someone else.

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Check out this series of videos we have put together for you, it has relevant information on how you can make your customers' experience more satisfying.