How to do it?

[sumaiyakhatun26]

EXCLUSION AND OPTIMIZATION OF FACEBOOK ADVERTISING

There is one place in the Facebook ads panel where you can check the overlap between individual groups or interests.

But it is hard to access, does not always work correctly and does not start with every group. That is why at the moment the most reliable method is verification at the exclusion level.


I’ll walk you through this process using two of my favorite hobbies as an example south africa rcs data . Let’s say it’s “5k Run.”

Such interest on a national scale, at the time I am recording this podcast, encompasses 190,000 people.

We also have a second interest, very similar, namely the "10-kilometer run". This interest amounts to 310 thousand people.

The sum of these interests should theoretically give me half a million recipients. However, as you can see in the screenshot below, after adding these two groups, the sum will be 340 thousand people.

So you can see for yourself how much these two groups overlap.

I've noticed that sometimes people prepare audiences with single interests. See how little sense it can make then.