I sympathize with those who are planning postgraduate studies – I realize that it is a juggling act with the availability and expectations of several people.
However, it often turns out that this works to the detriment of the group, which, for example, talks about strategic matters at the very end of the semester, instead of starting from there.
This is not a problem that cannot be dealt with. Some of the topics can be easily listed in order. However, there are some that are better covered before moving on to advanced topics. For example, a marketing plan should appear before spain rcs data purely operational or tool classes.
Postgraduate studies in marketing – does the course touch on strategic issues?
Since we are on the subject of strategy – even if we are dealing with a very specialized field of study, we should not skip at least one class on psychology in marketing and strategy.
These issues are key when using any tool. This is also visible in my area – Facebook Ads . We usually prepare targets there based on personas or other strategic tools, and not only suggestions from the ad manager.
That's all from me. I'm curious if you, as organizers or listeners, have your own thoughts on this matter or, for example, disagree with any of the points above!
Is the order of classes well thought out?
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