What SEO benefits do comments bring?

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While the goal of leveraging user feedback on your site is to increase conversions and improve customer experience, this factor also has benefits for your search engine presence . They are essential because they serve to update content periodically .

Keeping your content fresh is essential to improving your rankings. You can make a difference with user-generated content.

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Reading user reviews is already a routine for online shoppers. 64% of users say they read opinions about technology items . What you should do is take advantage of this phenomenon. This list building for mlm aspect is related to the searches that users carry out, since they will increase by incorporating the name of the product and some related word such as “review” or “comments”.

You need to make sure that your comments are formatted correctly and categorized so that they enrich your content . These opinions will help you in searches and will allow you to collect a significant amount of traffic.

#3 How to take advantage of negative opinions
As a seller, you imagine that the ideal is to have all positive comments about your products. However, the presence of negative opinions generates greater trust and credibility among potential customers who access your site . Highlighting some factors that did not make the cut serves to highlight that you treat the customer honestly. They are even useful for clearing up doubts.

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The ideal is a mix of positive and negative comments, which will improve conversions by 67% . This is because the presence of only positive opinions is suspicious for the reader.

In any case, the benefit that these negative comments provide is directly related to the proportion of their presence.

Too many reviews are not good for business. According to research by Lightspeed, it takes just three bad reviews to turn off a large portion of buyers, an estimated 67% . While two reviews already turn off an estimated 28% of potential buyers.