Global eCommerce Overview

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Contents
1 Global eCommerce Overview
1.1 1. Socioeconomic factors, such as GDP growth and an emerging middle class
1.2 2. Government policies that facilitate access to capital
1.3 3. Policies and programs that result in a clear path to purchase between the retailer and the customer
2 The impediments to the growth of e-commerce
Knowing the eCommerce landscape in the world helps us to locate ourselves and set goals oriented towards the appropriate sector. In this way, we can make growth projections that are much more realistic than those based on assumptions alone.

E-commerce has exploded globally. In list of timeshare owners the United States, e-commerce growth is 4 times higher than retail growth, while in China it grew by 51% in 2013.

India and Brazil are not far behind in the double-digit expansion wave year after year, as reflected in the infographic prepared by Baynote , which you can find at the end of this post.

[Tweet “In 5 years, India and China will grow online sales faster than any other country #eCommerce”]

In 5 years, India and China will grow online sales faster than any other country, which means big things for Alibaba (the Chinese eCommerce company that records more transactions than Amazon and eBay combined) and Flipkart .

Global eCommerce Overview
Image: PhotoDollarClub
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Global eCommerce landscape
Most “hot” e-commerce markets share common characteristics.

According to Marti Tedesco , marketing director at Baynote, there are three critical factors that facilitate the growth of e-commerce:

1. Socioeconomic factors, such as GDP growth and an emerging middle class
Countries that have experienced unprecedented economic growth in recent years have seen a huge increase in purchasing power and middle class participation .

As a result, e-commerce in developing countries such as Brazil, China and India is expected to increase by 19%, 64% and 31% respectively by the end of 2014.

This expansion translates directly into a greater purchase of goods and services, especially those related to mobile telephony and electronics.

[Tweet “Smart retailers have capitalized on their wealth by investing in mobile #eCommerce portals”]

Savvy retailers have capitalized on this newfound wealth by investing in mobile portals and apps that make online shopping simple and accessible to more people than ever before.