VI: Advertising, advertising

[sumaiyakhatun26]

Two years ago we heard that Facebook doesn't sell. A year ago, that it's not suitable for B2B. Now fewer and fewer people dare to make such statements. And that's good, because Facebook is one of the best PPC channels. And it's incredibly precise.

For example, you can use it to reach parents of teenagers interested in Antoni Macierewicz.

macierewicz facebook

From my point of view, advertising is already a separate branch of Facebook vietnam rcs data activities. Sometimes completely independent from the communication department. What's more, a large part of the orders carried out by me and my company are paid campaigns on FB. In many of them, we do not even bother with regular publishing of new content on the fanpage, because it is simply unnecessary!

However, this is a topic for another time. The most important information for you is this: if you haven't invested in FB advertising so far, you need to start soon. Otherwise, you won't reach your target group or your fans.

However, you need to know how to do it effectively. Especially since the algorithm changes will make more people invest in paid advertising, and as a result, the rates will increase. That's why I recommend my training Effective Facebook Advertising .

All of my above considerations can be reduced to one main idea: in Facebook activities, it is becoming increasingly important to use the possibilities of tools that are available next to the fanpage itself.

This does not mean, of course, that the fanpage ceases to be important. However, limiting yourself to it alone is a mistake. Thanks to bots, groups, stories or advertisements, we have much greater opportunities to communicate with recipients and it is worth using them.

Of course, I do not encourage you to make nervous moves and jump into each of the listed channels at once. You need a proper plan. Think about which of these places will work best in your case. Try, experiment.