Example of developing segment profiles for different types of business

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Demographic characteristics: Young people, students and entry-level professionals who do not have a stable income.
Geographic data: Mostly live in large cities.
Psychographic characteristics: They actively follow trends, are interested in fashion and technology, and are prone to impulsive purchases.
Behavioral characteristics: They often make purchases online, especially during sales or promotions, and look for discounts and special offers.
Goals and needs: They want to buy stylish but inexpensive products kenya email list that are relevant in the current season.
Strategy for the segment: Conducting promotions, social campaigns, working with bloggers and micro-influencers, offering discounts on the first purchase, as well as free delivery.Profile: Family buyers (30-45 years old)

Demographic characteristics: Middle-aged people with children, working professionals, earning a stable income.
Geographic data: They live both in cities and suburbs.
Psychographic characteristics: They value convenience, quality and durability of goods. They look for a balance between price and quality.
Behavioral characteristics: They usually buy goods for the home, children, and look for good deals on more expensive goods.
Goals and needs: It is necessary to ensure the comfort of the family, so they are looking for products that will be practical and durable.
Strategy: Advertise products that can be useful in everyday life or for children, focus on the convenience of shopping, provide discounts on household goods and family sets.