Start with targeted advertising

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Don't give up your old advertising account
There is no need to rush to completely switch to the new VKontakte advertising account. Currently, the main advertising tool is VK Advertising, which replaced the old account and simplified many settings by automating them.

However, the new version does not allow you to run text-image blocks - small ads with a picture that are displayed on the left side of the computer screen, although this format remains popular among large brands seeking advertising with wide coverage.

Advertising agencies and companies aiming to increase awareness prefer to work in two offices at the same time in order to choose the best option for each project.

For example, veterinary drug manufacturers care about target audience coverage and number of impressions. Previously, text and graphic blocks were one of the main tools for achieving these goals, but due to the lack of such a format in the new account, advertising campaigns have to be distributed between two systems. This helps to achieve target indicators while remaining within the established budget.

Don't forget about advertising labeling
If you plan to negotiate directly with community administrators about placing ads, remember that they need to be labeled. If the terms are acceptable to both parties, sign an agreement that specifies the labeling for reporting to the ORD.

It is also important to discuss how long the post will panama telegram data hang in the community: reports to the ORD are submitted every month while the advertisement is active. To maintain relevance, it is better to limit the posting period to one month, since news items quickly become uninteresting to subscribers.

If the community administrator already works on a marketplace platform such asAdbloggers, the placement can be organized through it - the marking will occur automatically, and this will simplify the process.

Successful promotion on VKontakte: top 8 recommendations - image 5
It is worth starting promotion with targeted advertising. This is the best tool, especially if the company is just mastering social networks or has returned after a long break.

The main advantage of targeting is the ability to accurately plan a campaign. Already at the start, you can predict the effectiveness and be confident in the indicators: cost per click, transitions to the site and the quality of the audience, which is important for the development of the project. When conversions and attracted users appear, you can connect other tools that will help increase brand awareness and expand the audience.