Augmented Reality – Abyss of Disillusionment

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According to Gartner, we have reached the peak of inflated expectations regarding social media marketing .

The truth is that, while it is undeniable that Social Marketing is a value-generating tactic, the degree of maturity regarding certain key elements is far behind the expectations generated.

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It is expected that in the near future pharmaceuticals email list there will be a certain disillusionment with Social Marketing in the digital marketing field . At this point it is important to understand that this disillusionment will be part of the expected cycle for the tactic.

As long as there are people who continue to generate value and innovate, it is very likely that Social Marketing will continue its path towards productivity.

This is the opposite of Social Marketing and probably has smaller ramifications.

Until recently, augmented reality (AR) was the trendy tactic within the most innovative marketing and advertising plans .

It quickly became clear that, despite its originality, in most cases augmented reality was not proving to be very effective as a marketing tactic .

It is currently considered by a significant proportion of specialists to be an outdated and very “last year” tactic.

Here it may be helpful to think in terms of the Hype Cycle.

While augmented reality is in what Gartner calls the “disillusionment abyss,” it is also very likely close to moving into the next stages that will bring it closer to more sustainable productivity.

Let's think about the imminent massification of products like Google Glass and how these can revive the interest in AR, with new applications and better results. The development of innovation does not slow down along with the fall in Hype.

Mobile Advertising – Consolidation Ramp
Mobile advertising is coming of age. Since the first smartphones appeared, it has been said that “the future of marketing is on mobile devices . ”

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For many years, mobile advertising was a promise. Innovation in advertising did not keep pace with technological developments and there was a time when mobile advertising had its own “chasm of disillusionment” after years of not taking off.

Today we find ourselves facing a much more realistic perspective, in which Mobile Advertising gains real ground in the marketing mix .

Gartner predicts that this trend will become more established and that mobile advertising will soon reach the space where we have wanted to place it for years.