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What is your visual presence on social media?
Okay, now that you're clear on the difference between visual line and visual marketing, it's time to consider the health of your social media presence.
If you want to take an exam, ask yourself these questions:
Do my images make sense? That is, if you put them all together like in the examples you just saw, do they make sense or do they seem to not fit together?
Does what users see tell a story? Not what they read, mind you, but what they see. In other words, if they couldn't read, could they describe the brand, its attributes and its target audience?
Does visuals play an important role in my identity? If you post on social media without taking into account the images, visuals are not key to your presence and we have a problem!
Do you use custom visual content types or do you just go with the first thing you find? Royalty-free images are a great help, but you can't use them without judgment. These image banks have everything, and just because they're accessible doesn't mean they should be used haphazardly. I'll show you how to choose images with common locations right away.
Has your marketing strategy defined visual presence? If you haven't considered it before, it's time to think about which elements will help you convey your message to the collective imagination.
How to create a visual style for your brand on social media?
If any of the above questions have not been satisfactorily answered, it's time to get to work.
Don't worry, there are plenty of good examples in digital marketing that will allow you to create an attractive and solid visual line for social networks.
Shall we begin?
The brain is visual.
Processes information much faster when it is presented philippines telephone number in the form of images than when it is presented in the form of text.
60,000 times faster, to be exact!
Therefore, you have to be clear about what you want to communicate, both from a communicative point of view and with its visual equivalent.
Shall we use an example?
Visual presence on social media - Jeep example
As you are no doubt aware, Jeep uses the brand archetype of the Explorer , whose identity is characterized by being an adventure lover.
It is common to see invitations to live extreme experiences on their networks, whether in the city or in the middle of nature.
Transforming this message into images is not as obvious as using people doing sports.
Their social media strategy seeks to connect with a specific audience that shares their passion for adventure.
In this example, taken from their Twitter profile, you can see that the brand unifies the attributes of its personality with its corporate image, in this case, the well-known front grill of its vehicles that they frequently use as an alternative logo.