I want! From Banco Galicia

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Bank campaigns are usually quite similar, but Galicia went out of the way to promote its Quiero! discount card .

The campaign is based on the story of a young couple and shows us their evolution until they get married and have a baby.

The highlight of this set of advertisements that school principals email list has been on screen for several years is that it shows us the benefits of the service offered while telling an entertaining story about a couple that anyone can identify with .

This is a relevant strategy to bring the service closer to the public from an emotional and fun perspective. The creatives of this campaign managed to provide value to the user, attract their attention and immediately make the story of these two characters go viral.

Banco Galicia even managed to get its characters to interact with the public, giving them the chance to help them make some difficult decisions. They achieved this by making good use of social media.

2. Dove with its “real women”
Much has been said about the tendency of brands linked to aesthetics and cosmetic products to show stereotypical women, expressing marked prejudiced and discriminatory role models.

Dove has launched a content marketing strategy to differentiate its brand from the rest by offering more than just its products.

The idea of ​​this company was to stand out by targeting a specific audience, women who do not see themselves represented by the models they see on television.

That is why she created content based not so much on the products but on the psychological profile of her clients , their self-esteem, their need to show the world what “real women” are like.

In response to the need to raise awareness among the female public about a more comprehensive and realistic concept of beauty, Dove proposed the Real Beauty campaign showing “real women” using its products.

Dove's strategy is based on a study that found that only 4% of women consider themselves beautiful.

Dove has managed to give another approach to the promotion of cosmetics and beauty products, a more realistic, sincere and inclusive side of the coin.

This campaign really brought value to its customers beyond the aesthetic results , promoting the fight against prejudices and stereotypical models of beauty. In addition, Dove challenged its customers by offering them the possibility of joining this “movement”.