Let's now look at the 6 main types.
AI Overviews
With the integration of AI tools like Google Gemini, automatic summaries appear at the top of results for informational queries. These AI Overview summaries synthesize information from multiple sources, citing them at the end of each paragraph.
Featured snippets
Featured snippets are blocks of text that provide short, clear answers, often accompanied by lists or images. For example, a search for “how to bake a cake” might display the recipe right at the top of the page.
Direct answer boxes
These boxes provide short answers to simple questions, such as “who instagram data won the last World Cup?” This format is practical and widely used for direct queries.
Knowledge panels
Knowledge panels appear to the right of the SERP and provide detailed information about people, brands, or places, such as birth dates or biographies.
Local packs
Commonly used in local searches , these packages include interactive maps and basic information about nearby businesses, such as addresses and hours of operation.
google site
People Also Ask
The “People Also Ask” feature displays questions related to the original query and allows you to explore multiple answers within the SERP itself.
How to adapt your SEO strategy for zero click search
While zero-click searches may seem like a barrier, there are ways to optimize your online presence to take advantage of these interactions. Here are some effective strategies.
1. Smart keyword selection
Not all zero-click searches are bad for your business. Some can increase brand awareness , such as appearing in snippets or knowledge panels. Use tools like Semrush to identify keywords that offer good visibility opportunities.
2. Structure content for zero-click results
Organize your content clearly and objectively. Use:
short and direct sentences;
ordered and unordered lists;
descriptive subtitles;
complete and direct answers to common questions.
These adjustments increase the chances of your site being mentioned in snippets and in sections like “People Also Ask”.
3. Improve EEAT
Improve the expertise, authority, and trustworthiness of your content. This includes:
produce content with industry experts;
update posts regularly;
guarantee the authenticity of the information;
gain quality backlinks.
These practices strengthen your digital reputation and increase the chances of being referenced in zero-click results.